A few minutes of time with a huge impact: The answers that emerge in the course of targeted market research enable companies to develop a better understanding of their consumers. Customers’ needs and desires are subject to constant change, requiring regular monitoring. Receiving immediate feedback and concrete insights is therefore essential for the success of a company: This allows risks to be identified at an early stage. Moreover, it offers the opportunity to proactively respond to potential opportunities and developments within an industry.
Not only since the beginning of the Corona pandemic, a radical change has become noticeable, especially in the postal, logistics and e-commerce sectors. Spectos helps you to monitor current trends and identify relevant tendencies. Make the right decisions for your company with our help.
What’s the best way to reach consumers? Our survey results explain
Every year, Spectos conducts a nationwide survey as part of the Mailbox Monitor, focusing on the consumer perspective. The questions relate to the importance of mailboxes and posted mail and the effect of addressed and unaddressed advertising mail on consumers. In addition, the results can be used to make statements about digital and analog media and preferences for mailbox-ready merchandise. The detailed responses provide postal service providers and mailers with important information. This includes impressions on requirements, service expectations and trends for postal items as well as print media from the consumer’s point of view.
In our E-
Commerce Monitor, which is also published annually, we address questions relating to e-commerce. What are the preferences for pick-up and delivery options? Are these related to demographic factors? Who makes use of online orders and how often? And what role does the issue of sustainability play among consumers? The answers to these and numerous other questions provide a comprehensive picture of the mood. In this industry in particular, it is important to keep an eye on the overall consumer experience: With the wide-ranging online offerings, it’s easy for consumers to turn to alternative service providers if they are dissatisfied. To avoid this and achieve the greatest possible success for your company, you should know what your customers value.
What sets us apart in our surveys? In addition to decades of experience in competent and reliable data collection and analysis, Spectos has an extremely large panel at its disposal, with 1,500 – 2,000 responses per survey, which provides a representative mood picture of consumer expectations in Germany.
Learn more about market research and consumer views of delivery quality in postal services and e-commerce in our free reports.
Print or digital? Your questions in the Mailbox Monitor 2021
Many companies value the mailbox as a freely accessible communication channel for print and advertising campaigns and the possibility of combining digital and analog. As a mailer, postal service provider or manufacturer of print media, do you have any questions you would like answered as part of our survey of consumers in the German market? The consumer survey on letters, newspapers, advertising mail and smaller merchandise items for the mailbox will enter the next round with the Mailbox Monitor 2021 at the end of June. Send us your suggestions for topics, ideas and requests by e-mail to info@spectos.com.
