Market Research

Consumers' opinions on delivery quality & service

Any successful company's actions and thinking are centered on consumers' expectations and preferences. Globalization, digitalization and major events such as the Corona pandemic continuously influence and change the behavior of consumers. In these times of intense competition, ensuring a successful customer journey is critical to business success. When developing new solutions and products, companies must therefore focus on consumers and their expectations of service quality. Twice a year, Spectos conducts online surveys among consumers in Germany, the Mailbox Monitor and the E-Commerce Monitor. Study participants are from the company's own market research panel Mailagents. The Germany-wide consumer surveys provide comprehensive and detailed insights into the status quo and consumer expectations for delivery logistics, postal services and e-commerce.