The Spectos Mailbox Monitor 2022 has finally been published. From the influence of advertising mail to the willingness to pay for climate-neutral shipping, the fifth edition of the Mailbox Monitor provides insights into the current expectations and wishes of German consumers when receiving letters, advertising mail and smaller merchandise shipments. The report is now available for download free of charge (in German only).
Germans can’t do without their mailboxes and advertising mail: This was once again confirmed by the annual nationwide online survey on delivery and service quality. More than 1,700 participants of the Spectos market research panel gave answers to questions relating to sustainability, delivery quality, communication behavior, way of delivery, advertising mail, and their favorite item to be found in mailboxes. Please take a look at the infographic for the most important findings.
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