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International Marketing and Business Development

Company Profile

The Spectos Group, headquartered in Dresden, Germany, is an independent market research and technology institute. Spectos supports its customers with tailor-made B2B solutions for the monitoring, management and design of their service quality. Based on a lean, flexible and scalable approach, Spectos offers pragmatic and comprehensive solutions for the most complex challenges in the areas of market research, data analytics, technology, digitization and operations. Using state-of-the-art technologies, Spectos combines the voice of the customer through an enterprise feedback management system with operational data from ERP and CRM systems, as well as sensor data gathered from specialized technologies such as real-time tracking, RFID systems or WiFi tracking.

We are looking for an innovative and digitally savvy person to support the further development of the Spectos global branding and our international sales activities. Join us for

International Marketing & International Business Development

In this job, you will develop the strategy and content that will expand our company’s digital presence and brand awareness internationally. You will work closely with the International Project Management and Sales team, supporting them with content and lead gen efforts as they develop their markets, communicating the features and benefits of Spectos’ products and solutions.

Desired skills and experience

  • University degree in Marketing/ Business Administration or equivalent work experience
  • A passion for content creation (blog posts, articles, presentations, brochures)
  • Excellent command of written and spoken English and German (native or fluent)
  • An aptitude for technology and a great interest in technical topics
  • Hunger for continued learning
  • Proven experience as blogger or editor (English contents)
  • Proven skills in search engine optimization and content marketing
  • Distinct knowledge of editorial work in social networks (especially LinkedIn, Twitter, YouTube, Xing)
  • Ability to thrive in a fast-paced environment with flexibility to adjust to changing priorities and timelines
  • A high degree of initiative and very results-oriented
  • Independent and structured way of working, team player
  • Willingness to travel and participate in events
  • Very experienced with MS Office programs and WordPress

Responsibilities

  • Define and develop an editorial strategy for social media, web site, blogs, events and newsletters
  • Create assets for demand generation, product marketing, and brand awareness
  • Develop Spectos brand awareness and generate leads by exposing our products and expertise to our target groups in postal & logistics, healthcare, automotive and mobility: prospects, influencers, partners…
  • Support Management and the Marketing and Sales teams by producing materials and collaterals supporting the brand and products: web copy, emails, white papers, case studies, blog & social media posts, events, presentations, …
  • Produce and manage content related to our online and offline community events
  • Write copy to support SEO and digital advertising optimization
  • Enrich our PR strategy with high value press releases
  • Ensure all content is on-brand and consistent in terms of style, tone of voice and quality

If you are interested in joining our dynamic and international team, please submit your resume and a cover letter via email or the job form.

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