The owners of both very successful Max restaurants, one in Dresden’s ‘Neustadt’ neighborhood and the other in Dresden’s ‘Altstadt’ (old town), were some of Feedbackstr’s very first customers. Max not only serves as a critically acclaimed restaurant, but also as a cozy café and trendy bar, making the restaurant appealing to a large target group by having something for everyone.
Max Dresden is known for its eclectic menu options, its inviting interior, and its excellent customer service, attracting first-time visitors & tourists with their positive online reviews and keeping Dresden residents and businesses coming back for more.
Great cuisine, Great Customer Service
The owners of the popular restaurant required Feedbackstr’s services to enable the continuous measurement of their service quality and customer satisfaction. By giving guests the unique possibility to directly contact and voice their opinions to both the owner & manager, the restaurant particularly hoped to obtain actionable customer suggestions, priorities, & wishes, enabling them to strengthen their bond to customers and increase overall satisfaction.
A Custom Solution for a Beloved Institution
Feedbackstr developed a unique feedback strategy for Dresden’s beloved Max restaurant. The first step included the creation of custom-made satisfaction surveys that take all of Max’s requirements into account. The survey was made available to customers via small business cards (pictured above) which can be found on every table and a large QR code printed on the company’s weekly lunch menu. This strategy enables Max guests to either submit their feedback right away in the restaurant or at home.
Thousands can’t be wrong!
In Max’s case, the majority of feedback the company received was submitted via customers’ smartphones. Since the restaurant started using Feedbackstr to measure customer satisfaction, thousands of customer opinions were gathered between the two facilities. The responses are evaluated regularly together with the team. Thanks to customer feedback, the restaurant act on its customers’ wishes. Since Feedbackstr was put to use, the following points were optimized:
- Reduced wait times
- Hired new, additional staff members
- Created & began publishing their weekly lunch menu online
- Adapted menu options to accommodate customer suggestions
- Implementation of a new marketing strategy, including the addition of new communication channels
- Focus on regional and fresh ingredients
- Central location
- Huge variety of food selection
- Increase of overall satisfaction
- Strengthening of customer bond
- Obtainment of actionable customer suggestions
- Custom-made satisfaction surveys
- Small business cards with QR-code on weekly lunch menu
- Participation on site or on the road